Blogging is also a great tool for making your research content more visible.  When you write a blog post, you are creating content that can be freely shared via social media.  Blogs content is freely available and not limited by publisher restrictions thus potentially reaching and influencing much wider and diverse audiences.  This can enhance your reputation as an expert in your field, allow you to gain valuable feedback on ideas and broaden your professional network. 

• Figure out why you want to blog and who your targeted audience is (potential collaborator, employer, guy on the street)
• Set it up (Can use the UC WordPress account for faculty and graduate students)
• Find and stick to your niche
• Link to others and credit their work
• Remember the headline and keywords (so Google can find you)
• Promote your blog on Twitter, Facebook, etc.
• Be regular in your habit