Substantive/ General Interest |
Trade/ Professional |
Sensational |
---|---|---|
Often greater attention paid to cultural, literary, or political matters | Contain news, trends, developments, and new products in industry or profession | Principal subjects include celebrity gossip and 'news' stories defying generally accepted credibility; often in tabloid newspaper format |
Aimed at more educated (though non-specialist) audience | Intended for professionals and experts in field | Directed toward lowest-common-denominator audience |
Staff or freelance writers sometimes have expertise in subject | Often written by professionals in field | Written in elementary, sometimes inflammatory, language; authorship often unattributed |
Sources are sometimes cited |
References or footnotes, if included, are few | Entirely unsubstantiated |
Articles often more informative and detailed than other 'popular' press |
Articles focus on technical and practical aspects of field | Appeal to audience's gullibility, superstitions, and prejudices |
Examples: The Atlantic Monthly, The Nation, Science News |
Examples: Advertising Age, Library Journal, Publishers Weekly | Examples: The National Enquirer, Star, Weekly World News |